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The Art of Leadership: Choosing between Leading with Purpose or Leading with a Solution
Leading with purpose is a customer-centric approach to sales and leadership where the leader has a clear understanding of the company's mission, values, and goals and aligns their actions with these principles. The focus is on understanding the customer's needs and providing solutions that meet those needs, which helps to build long-term, mutually beneficial relationships with customers and build trust. On the other hand, leading with a solution is a sales-driven approach where the focus is solely on making the sale, regardless of whether the product or service is the best fit for the customer. This approach can lead to short-term gains but may harm the company's reputation and result in lost customers in the long term.