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Many people believe that if they simply work hard and deliver results, recognition will naturally follow. However, in reality, that’s often not the case. In a recent mentoring conversation, we discussed how one person’s dedication and behind-the-scenes work went unnoticed while a colleague took the credit. This experience sheds light on the need for a strategic balance between hard work and self-promotion.


It’s a common belief that humility is a virtue in the workplace. But when it comes to getting noticed, staying under the radar can sometimes work against you. In competitive environments, it’s often not the person who works the hardest but the one who is more visible that receives the recognition and opportunities.


To ensure that your contributions are visible, a certain degree of personal branding and self-promotion is necessary. It’s not about showing off; rather, it’s about making sure that your efforts don’t go unnoticed. Documenting your achievements, sharing progress updates, and participating in discussions about your work are all ways to build credibility and a positive reputation.


While it’s essential to showcase your contributions, there’s a fine line between strategic self-promotion and being perceived as boastful. Here are some tips on how to promote yourself effectively without overdoing it:

  • Be Genuine and Focused on Value: Instead of broadcasting every small success, focus on how your work brings value to the team or organization.
  • Use Data and Facts: Sharing measurable results and specific achievements can help others see the impact of your work without feeling like you’re seeking attention.
  • Leverage Informal Moments: Casual conversations or team meetings can be great opportunities to mention the progress of a project you’re working on.
  • Highlight Team Contributions: Recognizing the contributions of others while sharing your own efforts can demonstrate leadership and collaborative spirit.


Consider the context and audience before sharing your accomplishments. Some achievements might be more appropriate for team meetings, while others might be better suited for one-on-one discussions with your manager.


Finding the right balance between putting your head down and promoting your work is key to career growth. It’s not enough to do the work; you need to make sure others are aware of it. By strategically showcasing your contributions and building your personal brand, you can increase your visibility and ensure that your efforts are recognized.