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Do you feel like when people ask for your advice they never listen?
You're not alone. Many people find themselves in the same boat, but that's why we're here. We want to help you understand why it is difficult for some people to take advice and change.
All it takes is a little effort on your part. We've put together a set of recommendations that we think can help, but it's ultimately up to you to apply them. We hope you'll take us up on our offer and let us help you get started.
Continue reading to learn how to deal with status quo bias!

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I can't recall the number of times family, friends, and colleagues have reached out to me with challenges both personal and professional and have requested advice and guidance.

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I am all for helping people when they are in need. However, the frustration I have is when I spend a tremendous amount of time and effort in understanding their problems and developing a set of recommendations on how they can overcome their issues.

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And they ignore them.

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Which is fine. I can set aside the initial frustration.

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However, when they continue to restate the same challenges they are facing over and over and yet do not apply any of the advice I am offering and continue to ask for help. This becomes more then a simple frustration.

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I mean, how many times can you tell someone not to grab the pot while it is hot?

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So, why do people never learn or use the tried-and-true counsel they are given?

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People have a natural aversion to doing something different than what they're doing now, according to research. Status Quo Bias is a cognitive bias that causes a level of subconscious lethargy that they must overcome.

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You must go beyond known difficulties and introduce them to their Unconsidered Needs in order to upset their natural preference for the status quo. Unconsidered Needs are what they sound like. Unconsidered Needs are obstacles, flaws, or missed chances that they are unaware of, but which are preventing them from achieving their most important objectives.

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So in order to truly help someone, while they might come to you with problem X. You may need to highlight problems Y & Z and the risks associated with them, in order for them to move from the status quo and make a change.

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